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20100517
20130203
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in -- seo, search, engine, optimization, putting in words and phrases that will cause people who are searching the internet on google to find you. therefore, you get traffic. >> where specifically, to trick search engines into putting your results at the top. you're writing the dumbest headlines as possible so machines will like them. whereas making great stuff that people will like. certainly that includes cat pictures. i love cat pictures. if you includes like really hard, meaningful news. includes scoops. includes great explanatory reporting. >> so the headline says he's not abandoning cat pictures. but is there a democratic element to it in the sense that do you as the new editor get to decide what goes up at the top of the page? or are the most popular things as determined by your followers and friends and enemies going to get the most prominence because they've been shared the most? >> it's something we're figuring out now. i appreciate everybody's advice. right now for instance on buzzfeed, there's a hot list which shows the hottest things on the internet. it's a mix of ru
isn't enough. there are a lot of seo principles, search engine optimal principles with writing, i have found the skill level is lacking. >> i was reading we exchanged e-mails yesterday and i was noticing even the applicants you're getting, they can't write, which is depressing to me. >> yes. i like to say that writing is a lot like singing and everyone thinks they can do it well but few can. if you have seen an audition of "american idol," there are a lot of william hungs in the writing world as well. >> a big proesh lem than just finding qualified workers. props a problem with the educational system as well, it should be a cinch to learn how to write. >> but it isn't. >> you learned that your whole life. >> right. we have people who apply for work with us who have creative writing degrees and enlish degrees and who have blatanter ors in their cover letter. and every word counts with our company. we're sending out press releases that are highly visible. one word can make a difference between when we get sued or our clients get sued or pr goes as planned. kind of a high-risk environment
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